Combine quantitative, qualitative and behavioral data to influence buying cycles
IBM® Tealeaf® cxLifecycle integrates quantitative, qualitative and behavioral data to derive customer experience insights and reduce conversion struggles across multiple buying cycles. The software delivers IBM Digital Analytics lifecycle analytics, ad-hoc analytics and conversion analytics capabilities to Tealeaf cxImpact software (for session replay and search).
Users can share session information between Tealeaf cxImpact and cxLifecycle with one click, and analyze customer conversion events as well as business impact.
Shorten digital sales cycles by influencing customer progression through macro and micro conversion cycles.
- Use drill-down lifecycle reporting to analyze marketing programs, content, devices and products for each milestone.
- Gain a deeper, broader perspective of the customer lifecycle over many months, and evaluate which campaigns and tactics are most effective in prompting customers to progress from milestone to milestone.
- Explore the techniques and offers that work best for early-stage customers, and what is most effective for late-stage customers.
Perform ad-hoc analysis of successful and unsuccessful conversion events.
- Review the historical activities of a customer by integrating multiple sessions into a single customer view.
- Develop ad-hoc reports and use advanced segmentation to analyze Tealeaf sessions.
- Slice and dice Tealeaf sessions based on marketing programs, vendors, devices, geography, content and products.
Quantify business impact of customer conversion struggles across multiple devices by analyzing multiple sessions.
- Understand the revenue impact of failed conversions over weeks, months or quarters.
- Project long term sales outlook based on conversion trends and anomalies.
- Improve accuracy and optimize the conversion process, to help increase incremental orders, sales and revenue.
Access cloud-based reporting for faster visitor-level analysis of Tealeaf sessions.
- Quickly analyze Tealeaf data in a cloud environment for easier accessibility and faster decisions.
- Take advantage of integration with other IBM Digital Marketing cloud-based services to help resolve conversion issues.
- Share the reporting system with internal and external stakeholders for faster collaboration.
Understand the impact of marketing campaigns on single and multiple buying cycles.
- Use insights into which campaigns, channels, touch points, and customer characteristics are in play to improve marketing initiatives and optimize value.
- Quantify the ROI of successful marketing campaigns to improve macro and micro conversion events.
- Connect Tealeaf sessions and track the journey of the a visitor across multiple marketing touch points.