cxLifecycle Module

Combine quantitative, qualitative and behavioral data to influence buying cycles

IBM® Tealeaf® cxLifecycle integrates quantitative, qualitative and behavioral data to derive customer experience insights and reduce conversion struggles across multiple buying cycles. The software delivers IBM Digital Analytics lifecycle analytics, ad-hoc analytics and conversion analytics capabilities to Tealeaf cxImpact software (for session replay and search).

Users can share session information between Tealeaf cxImpact and cxLifecycle with one click, and analyze customer conversion events as well as business impact.

Shorten digital sales cycles by influencing customer progression through macro and micro conversion cycles.

Perform ad-hoc analysis of successful and unsuccessful conversion events.

Quantify business impact of customer conversion struggles across multiple devices by analyzing multiple sessions.

Access cloud-based reporting for faster visitor-level analysis of Tealeaf sessions.

Understand the impact of marketing campaigns on single and multiple buying cycles.